The committee currently has 33 member companies representing more than 70% of last season’s stone fruit exports, and we are inviting all of them to join us to work together towards the committee’s goal.
This objective is to leverage the opportunity that exists for stone fruit to accelerate the growth of the category.
The Committee operates under the structure of an Assembly, with the participation of all members, which is held monthly.
We have also created two working groups, a Technical Group and a Marketing Group, to work on the specific in-depth issues required by the industry, identifying opportunities for improvement as well as potential threats.
The Committee is working on 4 foci, with more than 24 actions for the 2024-2025 season, the strategic foci are:
|
Supporting growth Action to be implemented 2024-2024 |
| Increase participation (80% volume) |
| Workgroups*. |
| Regular meetings |
| Keeping the Committee informed |
| Weekly reports (by color and type) |
| Update Export Data (by color and type) |
| Estimates (Jap Plums, Eur, Nectarines, and Peaches) |
| Quality Recommendations European Plums |
| Hectares surveyed by region*. |
| Stone Fruit 2025 Seminar: Commercial / Technical*. |
| Logistics Coordination |
| Positioning the Committee (Public Opinion) |
| Defend the Markets
Action to be implemented 2024-2024 |
| Access Plums to the U.S: |
| Fruit Fly Plan |
| More sustainable packaging U.S.A. |
| Recover Access to Peru |
| Improve protocol for Mexico |
|
Supporting growth Action to be implemented 2024-2024 |
| Implementation / tracking peaches and apricots to China |
| Plum Access to South Korea |
| Advance Plum access to Japan |
| Evaluate entry of pluots into China |
|
Accelerate Consumption / Penetration Action to be implemented 2024-2024 |
| U.S. Marketing Campaign |
| China Marketing Campaign |
| Other market campaign: Brazil / Mexico? |
| International Fairs |
Access Crop Reports 2024-2025 (members only)
Access here
Access Shipping Report 2024-2025 (members only)
Access here
Access to final agency reports and consumer reports implemented for the 2023-2024 campaign (partners only)
Access here.
Presentations Committee Assemblies and Stone Fruit Committee minutes (members only)
Click here
European Plum Quality Recommendation 2024-2025
Access here
